[et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Hero-Notre-histoire-scaled.jpg” custom_padding=”120px||120px||false|false” background_position_phone=”bottom_left” background_horizontal_offset_phone=”35%” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||||||||” text_text_color=”#F0E7D8″ text_font_size=”18px” text_line_height=”1.6em” header_font=”|||on|||||” header_text_color=”#F0E7D8″ text_line_height_tablet=”1.6em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
A simple vision: putting the dog back at the center of its diet.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”70px||70px||true|false” custom_padding_tablet=”70px||70px||true|false” custom_padding_phone=”40px||40px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_phone=”<\/p>\n
Feeding your dog is part of everyday life.<\/p>\n
You open a bag, fill the bowl, without really thinking about it. A simple gesture, repeated day after day, almost automatic. <\/p>\n
Over time, canine nutrition has settled into a form of routine. Similar recipes, reassuring messages, choices that feel obvious. <\/p>\n
And yet, behind this apparent simplicity, one question often remains unanswered: are we giving our dogs what they truly need?<\/strong><\/p>\n ” content_last_edited=”off|phone” _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.5em” header_text_align=”center” header_2_font=”|||on|||||” header_2_text_align=”center” header_2_font_size=”28px” text_orientation=”center” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”||||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” custom_css_free_form=”h2{|| padding-bottom:18px;||}” global_colors_info=”{}”]<\/p>\n Feeding your dog is part of everyday life.<\/p>\n You open a bag, fill the bowl, without really thinking about it. A simple gesture, repeated day after day, almost automatic. <\/p>\n Over time, canine nutrition has settled into a form of routine. Similar recipes, reassuring messages, choices that feel obvious. <\/p>\n And yet, behind this apparent simplicity, one question often remains unanswered: are we giving our dogs what they truly need?<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#F0E7D8″ custom_padding=”70px||70px||true|false” custom_padding_tablet=”70px||70px||true|false” custom_padding_phone=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Revenir-a-lessentiel.jpg” global_colors_info=”{}”][et_pb_image src=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Revenir-a-lessentiel.jpg” title_text=”Back-to-basics” disabled_on=”off|off|on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”14px|14px|14px|14px|true|true” custom_padding_last_edited=”on|phone” custom_css_free_form=”selector {|| display: flex;|| align-items: center;||}” border_width_all=”2px” border_color_all=”#5C4738″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” header_2_text_align=”left” header_2_font_size=”28px” text_orientation=”justified” header_2_font_size_tablet=”28px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n By constantly trying to keep up with food trends, we\u2019ve ended up losing sight of what really matters.<\/p>\n Recipes have become increasingly convoluted<\/span>. Ingredients lists have become difficult to read. Marketing considerations have gradually taken precedence over biological considerations. <\/p>\n Feeding your dog has become more complex\u2026 even though their needs haven\u2019t changed.<\/p>\n Dogs are opportunistic carnivores by nature \u2014 built to thrive on animal proteins, digestible nutrients, and a diet that respects who they are. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#5C4738″ custom_margin=”0px||0px||true|false” custom_padding=”90px||90px||true|false” custom_padding_tablet=”90px||90px||true|false” custom_padding_phone=”50px||50px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n It was during a trip to Canada that this truth became clear.<\/p>\n In the wide-open spaces, everything is simpler. This simplicity \u2014 almost instinctive \u2014 stands in sharp contrast to what we see elsewhere.<\/p>\n And one question keeps coming back: why do it differently for our dogs?<\/strong><\/p>\n ” content_phone=”<\/p>\n It was during a trip to Canada that this truth became clear.<\/p>\n In the wide-open spaces, everything is simpler. This simplicity \u2014 almost instinctive \u2014 stands in sharp contrast to what we see elsewhere.<\/p>\n And one question keeps coming back: why should it be any different for our dogs?<\/strong><\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#F0E7D8″ text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|||on|||||” header_2_text_color=”#F0E7D8″ header_2_font_size=”30px” text_orientation=”center” module_alignment=”center” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n It was during a trip to Canada that this truth became clear.<\/p>\n In the wide-open spaces, everything is simpler. This simplicity \u2014 almost instinctive \u2014 stands in sharp contrast to what we see elsewhere.<\/p>\n And one question keeps coming back: why do it differently for our dogs?<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#F0E7D8″ custom_padding=”70px||70px||true|false” custom_padding_tablet=”70px||70px||true|false” custom_padding_phone=”40px||40px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”45px|45px|45px|45px|true|true” custom_padding_tablet=”45px|45px|45px|45px|true|true” custom_padding_phone=”15px|15px|15px|15px|true|true” custom_padding_last_edited=”on|phone” custom_css_free_form=”selector {|| display: flex;|| align-items: center;||}” border_width_all=”2px” border_color_all=”#5C4738″ global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Dogs share our everyday lives.<\/p>\n They adapt to our rhythm, live by our side, grow within our environment. But they haven\u2019t changed. They remain, first and foremost, opportunistic carnivores. <\/p>\n Their nutritional needs must remain the priority when choosing what to feed them.<\/p>\n Understanding that means accepting one simple thing: their diet must be designed for them, first and foremost.<\/p>\n Not to make things easier. Not to follow a trend. But to respect what they are. <\/p>\n ” content_phone=”<\/p>\n Dogs share our everyday lives.<\/p>\n They adapt to our rhythm, live by our side, grow within our environment. But they haven\u2019t changed. They remain, first and foremost, opportunistic carnivores. <\/p>\n Their nutritional needs must remain the priority when choosing what to feed them.<\/p>\n Understanding that means accepting one simple thing: their diet must be designed for them, first and foremost.<\/p>\n Not to make things easier. Not to follow a trend. But to respect what they are. <\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.6em” header_2_font_size=”28px” header_2_font_size_tablet=”28px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”justified” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Dogs share our everyday lives.<\/p>\n They adapt to our rhythm, live by our side, grow within our environment. But they haven\u2019t changed. They remain, first and foremost, opportunistic carnivores. <\/p>\n Their nutritional needs must remain the priority when choosing what to feed them.<\/p>\n Understanding that means accepting one simple thing: their diet must be designed for them, first and foremost.<\/p>\n Not to make things easier. Not to follow a trend. But to respect what they are. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Nature-du-chien.jpg” global_colors_info=”{}”][et_pb_image src=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Nature-du-chien.jpg” title_text=”Dog-nature” disabled_on=”off|off|on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#E7D8C3″ custom_padding=”70px||70px||true|false” custom_padding_tablet=”70px||70px||true|false” custom_padding_phone=”50px||50px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”3″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Naissance-croc-west.jpg” global_colors_info=”{}”][et_pb_image src=”https:\/\/croc-west.com\/wp-content\/uploads\/2026\/05\/Naissance-croc-west.jpg” title_text=”Birth-croc-west” disabled_on=”off|off|on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ admin_label=”Column” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|0px|20px|0px|true|false” border_color_all=”#5C4738″ global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Croc West<\/span> wasn\u2019t born from an opportunity.<\/p>\n It\u2019s an answer.<\/p>\n An answer to a simple question: why has feeding dogs properly become so complicated?<\/p>\n Over time, we realized that many choices were no longer being made for the dog, but to simplify, standardize, or reassure.<\/p>\n So we made a different choice.<\/p>\n To go back to something clearer. Easier to read. More consistent. <\/p>\n Build recipes with a single protein source. Use one carbohydrate that\u2019s naturally digestible. <\/p>\n Select ingredients for their real purpose.<\/p>\n No overpromising. No unnecessary compromises. <\/p>\n Croc West was born from this commitment: putting the dog back at the center.<\/strong><\/p>\n ” content_phone=”<\/p>\n Croc West<\/span> wasn\u2019t born from an opportunity.<\/p>\n It\u2019s an answer.<\/p>\n An answer to a simple question: why has feeding dogs properly become so complicated?<\/p>\n Over time, we realized that many choices were no longer being made for the dog, but to simplify, standardize, or reassure.<\/p>\n So we made a different choice.<\/p>\n To go back to something clearer. Easier to read. More consistent. <\/p>\n Build recipes with a single protein source. Use one carbohydrate that\u2019s naturally digestible. <\/p>\n Select ingredients for their real purpose.<\/p>\n No overpromising. No unnecessary compromises. <\/p>\n Croc West was born from this commitment: putting the dog back at the center.<\/strong><\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.5em” header_2_font=”|||on|||||” header_2_text_color=”#B7312B” header_2_font_size=”30px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Croc West<\/span> wasn\u2019t born from an opportunity.<\/p>\n It\u2019s an answer.<\/p>\n An answer to a simple question: why has feeding dogs properly become so complicated?<\/p>\n Over time, we realized that many choices were no longer being made for the dog, but to simplify, standardize, or reassure.<\/p>\n So we made a different choice.<\/p>\n To go back to something clearer. Easier to read. More consistent. <\/p>\n Create recipes using a single source of animal protein. Use a single, naturally digestible carbohydrate. <\/p>\n Select ingredients for their real purpose.<\/p>\n No overpromising. No unnecessary compromises. <\/p>\n Croc West was born from this commitment: putting the dog back at the center.<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NiJ9fQ==@” button_text=”DISCOVER OUR PRODUCTS” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.6″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#5C4738″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”#5C4738″ button_border_radius=”0px” button_use_icon=”off” custom_margin=”30px||||false|false” custom_css_main_element=”font-family:brothers;” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”70px||70px||true|false” custom_padding_tablet=”70px||70px||true|false” custom_padding_phone=”40px||40px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.5em” header_2_font=”|||on|||||” header_2_text_color=”#B7312B” header_2_font_size=”30px” text_orientation=”center” custom_margin=”0px|0px|0px|0px|false|false” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Because feeding your dog is an act of responsibility, we chose transparency.<\/p>\n Understanding what they eat. Knowing where the ingredients come from. And why they were chosen. <\/p>\n That\u2019s also why we developed Ingredient Focus: a tool designed to trace the origin of raw materials and provide a clearer understanding of every recipe.<\/p>\n Because in the end, trust isn\u2019t declared. It\u2019s built. <\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTkifX0=@” button_text=”Discover Ingredient Focus” button_alignment=”center” _builder_version=”4.27.6″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#5C4738″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”#5C4738″ button_border_radius=”0px” button_use_icon=”off” custom_margin=”30px||||false|false” custom_css_main_element=”font-family:brothers;||text-transform:uppercase;” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Our story A simple vision: putting the dog back at the center of its diet.A FAMILIAR HABIT Feeding your dog is part of everyday life. You open a bag, fill the bowl, without really thinking about it. A simple gesture, repeated day after day, almost automatic. Over time, canine nutrition has settled into a form […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1606","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/pages\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":19,"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/pages\/1606\/revisions"}],"predecessor-version":[{"id":2215,"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/pages\/1606\/revisions\/2215"}],"wp:attachment":[{"href":"https:\/\/croc-west.com\/en\/wp-json\/wp\/v2\/media?parent=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A FAMILIAR HABIT<\/h2>\n
MOVING AWAY FROM THE ESSENTIAL<\/h2>\n
A MOMENT OF REALIZATION<\/h2>\n
Each species eats in line with its nature. No compromises. No gimmicks. <\/p>\nA MOMENT OF REALIZATION<\/h2>\n
Each species eats in line with its nature. No compromises. No gimmicks. <\/p>\nA MOMENT OF REALIZATION<\/h2>\n
Each species eats in line with its nature. No compromises. No gimmicks. <\/p>\nGETTING BACK TO THE DOG\u2019S TRUE NATURE<\/h2>\n
Back to the dog\u2019s
nature<\/h2>\nGETTING BACK TO THE DOG\u2019S TRUE NATURE<\/h2>\n
THE BIRTH OF CROC WEST<\/h2>\n
THE BIRTH OF
CROC WEST<\/h2>\nTHE BIRTH OF CROC WEST<\/h2>\n
A CHOICE FOR TRANSPARENCY<\/h2>\n